Something new from a sponsor-perspective has been happening during the Men’s EHF EURO 2018 in Croatia: the new idea connected the Grundfos sponsorship to a very important global cause, directly supporting the United Nation’s Sustainable Development Goals (SDG) 6 and 13.
Each day of the EHF EURO 2018, there has been a special Grundfos Match of the Day. When the goal 6 and 13 were scored in these dedicated Grundfos
matches, a donation has been made to two of four defined projects. Two of the projects support SDG6, and two projects SDG13.
“We are active advocates of the Sustainable Development Goals. We have the technology needed to make water flow anywhere in the world, and to remove and treat wastewater.
And we can do this efficiently. Therefore, we can make a difference, especially in relation to advancing goal 6 and goal 13 relating to water and sanitation and climate change. By linking our sponsorship to these important causes, we connect it to our business, and actually succeed in introducing a new way of making a sponsorship engaging, active and concrete,” says Kim Nøhr Skibsted, Group Vice President, Communication, Public Affairs & Engagement at Grundfos.
The four projects are carried out in close collaboration with the two NGOs: Practical Action and WaterAid. They are based in Timor Leste, Mali, Kenya, and Peru/Bolivia.
In Timor Leste and Mali, the emphasis is on water, while the projects in Kenya and Peru/Bolivia support the fight against climate change.
During the Men’s EHF EURO 2018, around €25,000 have been donated to these projects.