German global supermarket chain Lidl has signed up as an official sponsor of European handball's flagship event, the Men’s EHF EURO 2018.
The deal was brokered by Infront Sports & Media and marks the retailer's second international engagement in handball on a global level, after being sponsor of the World Handball Championship 2017. It gives Lidl extensive brand exposure during the competition.
Infront is the exclusive media and marketing partner of the EHF for the EHF EURO events and has now filled six of the maximum eight sponsorship slots for the competition, which takes place 12-28 January 2018, in four venues across Croatia.
As official sponsor and official fresh food partner, Lidl's rights package comprises the positioning of floor stickers on the courts at each game and advertising on all the perimeter LED boards.
For the first time, LED boards will be placed also behind the goals, enabling Infront to guarantee sponsors even greater brand visibility.
New activation initiatives
Lidl will provide all handball fans with the opportunity to watch live matches at the Arena Zagreb on the Lidl Fan Sofa. Fans will be able to experience the unique atmosphere of a live match in the arena combined with the comfort they can only find at home.
A sofa will be installed next to the playing court for all the matches in Croatia's largest sports arena and handball fans will have the chance to win Lidl Fan Sofa tickets through a special competition on Lidl's online channels.
Additionally, Lidl will have exclusive event branding on selected products sold in retail stores around Europe.
Lidl is now the sixth of a maximum eight Official Sponsors confirmed for the 2018 edition, joining workwear manufacturer engelbert strauss, sports retailer Intersport, home appliance manufacturer Gorenje, pump manufacturer Grundfos, and banking group Raiffeisen Bank International.
The Men’s EHF EURO 2018 will be held in Croatia from 12-28 January 2018, with games taking place in Split, Porec, Zagreb and Varaždin.
The Lidl retail company, as part of the Schwarz retail group headquartered in Neckarsulm, is one of the leading companies in the food retail industry in Germany and Europe. Lidl is represented in 30 countries around the world and currently operates over 10,000 stores and more than 150 distribution centers in 28 countries worldwide.
As a discount supermarket, Lidl places value on an optimal price-quality ratio for its customers. Simplicity and process orientation determine everyday operations in the stores, regional distribution centers and services. As a system provider, Lidl Stiftung, headquartered in Neckarsulm, is responsible for the design and structure of standardized processes.
Lidl currently has around 225,000 employees. Dynamism in daily implementation, strength as a result and fairness in dealing with one another characterise working at Lidl across the globe.
In its daily trading, Lidl assumes responsibility for people, society and the environment. At Lidl, sustainability is a case of fulfilling its quality promise every day. The company focuses on where its own actions have physical effects and concentrates on five areas of activity: product range, employees, environment, society and business partners.
Follow EHF EURO 2018
Handball fans can follow all of the latest news relating to the Men’s EHF EURO 2018 on the official website and social media channels using the hashtags #ehfeuro2018 and #hypnoticgame.